
Local People.
Better Water.
Pura Vida Water Filtration is the water treatment division of Home Choice Plumbing, providing custom-engineered water solutions throughout Palm Beach County, Martin County, and Okeechobee County.
Our Services
Custom Water Treatment Solutions
Click any service below to learn more about the different technologies used to solve South Florida water problems.
💧Whole Home Water Filtration
Carbon media and custom filtration for cleaner water at every tap.
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Whole Home Water Filtration
Carbon media and custom filtration for cleaner water at every tap.
Whole home water filtration is designed to improve the quality of water throughout the entire property. Unlike water softening, filtration focuses on reducing contaminants, sediment, chemicals, unpleasant taste, odor, chlorine, chloramines, discoloration, and other compounds that affect how water smells, tastes, and feels.
One of the most common filtration tools for South Florida municipal water is activated carbon media. Carbon filtration works through adsorption, meaning unwanted chemicals and compounds are attracted to and held within the carbon surface. This can be highly effective for reducing chlorine taste and odor, certain organic compounds, and many common municipal water concerns.
For well water, filtration may require a different strategy. Depending on testing, a system may include sediment filtration, carbon media, catalytic carbon, oxidation, iron filtration, sulfur treatment, or other specialty media. This is why Pura Vida Water Filtration tests first instead of recommending off-the-shelf equipment.
A properly designed whole-home filtration system can improve showers, laundry, drinking water quality, appliance protection, fixture appearance, and overall daily comfort. For homes in Palm Beach County, Martin County, and Okeechobee County, the right filtration setup depends on the water source, plumbing system, and actual water chemistry.
Contact us about Whole Home Water Filtration →🛡️Water Softening
Ion exchange softening to reduce calcium, magnesium, and scale buildup.
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Water Softening
Ion exchange softening to reduce calcium, magnesium, and scale buildup.
Water softening is different from filtration. A softener is not primarily designed to remove chlorine, odor, sediment, or contaminants. Its main job is to reduce hardness minerals, especially calcium and magnesium, that cause scale buildup inside plumbing systems.
Traditional water softeners use a process called ion exchange. Inside the softener tank is a resin bed. As hard water passes through the resin, calcium and magnesium ions are exchanged for sodium or potassium ions. This reduces hardness and helps protect pipes, fixtures, water heaters, tankless heaters, valves, and appliances from mineral scale.
Hard water is a major issue throughout South Florida because scale can reduce efficiency, restrict flow, damage fixtures, shorten water heater lifespan, and increase plumbing maintenance costs. For rental developments and commercial buildings, softening can also help lower long-term service calls by protecting plumbing infrastructure.
Many homes benefit from both filtration and softening. Filtration targets contaminants and taste or odor concerns, while softening targets hardness and scale. Pura Vida designs systems based on testing so each property gets the right combination instead of generic equipment.
Contact us about Water Softening →🔄Whole Home Reverse Osmosis
Premium full-property RO for difficult water and high-end water quality.
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Whole Home Reverse Osmosis
Premium full-property RO for difficult water and high-end water quality.
Whole home reverse osmosis is one of the highest levels of water treatment available. It is often used when a property has difficult well water, high total dissolved solids, salt intrusion concerns, poor taste, or when the homeowner wants premium water quality throughout the entire house.
Reverse osmosis works by forcing water through a semi-permeable membrane that separates water molecules from many dissolved minerals and contaminants. However, whole-home RO is not a simple plug-and-play product. It must be engineered correctly to protect the system and provide usable water flow for the entire home.
A proper whole-home RO system may require pretreatment, sediment filtration, carbon filtration, anti-scale protection, storage tanks, repressurization, pumps, controls, and sometimes remineralization. If it is designed incorrectly, the system can create pressure issues, maintenance problems, or poor long-term performance.
Pura Vida Water Filtration approaches whole-home reverse osmosis as a custom-engineered solution. We test the water, evaluate plumbing demand, review the property, and design around performance, reliability, and serviceability.
Contact us about Whole Home Reverse Osmosis →🚰Undersink Reverse Osmosis
High-quality drinking water directly at the kitchen sink.
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Undersink Reverse Osmosis
High-quality drinking water directly at the kitchen sink.
Undersink reverse osmosis is a great option for homeowners who want cleaner, better-tasting drinking water without relying on bottled water. These systems are typically installed below the kitchen sink and supply a dedicated faucet for drinking and cooking.
For South Florida municipal water, undersink RO can help improve taste and reduce many common drinking water concerns. For well water, it may be part of a larger treatment strategy depending on the test results. Either way, the system should be selected based on actual water conditions.
Undersink RO systems normally include pre-filters, a membrane, post-filter, storage tank, and dedicated faucet. Proper installation matters because pressure, drain connection, filter access, and maintenance planning all affect long-term performance.
Pura Vida installs undersink RO systems cleanly and professionally so homeowners get convenient, high-quality drinking water with a system that is easy to service over time.
Contact us about Undersink Reverse Osmosis →🌿Well Water Treatment
Custom well systems for sulfur, iron, bacteria, sediment, tannins, and odor.
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Well Water Treatment
Custom well systems for sulfur, iron, bacteria, sediment, tannins, and odor.
Well water in South Florida can vary dramatically from property to property. Some wells have sulfur odor, iron staining, manganese, sediment, hardness, tannins, low pH, bacteria concerns, or high dissolved solids. These problems cannot be solved correctly with guesswork.
A proper well water system starts with testing. Depending on the results, treatment may include sediment filtration, carbon media, catalytic carbon, oxidation, air injection, chemical injection, softening, UV disinfection, reverse osmosis, or specialty media for iron, sulfur, tannins, or odor.
The biggest mistake with well water is installing equipment before understanding the water chemistry. One property may need oxidation and filtration, while another may need softening, UV, or reverse osmosis. Similar symptoms can have different causes.
Pura Vida Water Filtration designs well water treatment systems for South Florida homes, farms, estates, and commercial properties based on actual testing and professional plumbing knowledge.
Contact us about Well Water Treatment →🏙️Municipal Water Treatment
Improve city water affected by chlorine, chloramines, sediment, taste, and hardness.
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Municipal Water Treatment
Improve city water affected by chlorine, chloramines, sediment, taste, and hardness.
Municipal water is treated before it reaches your home, but that does not mean it is ideal for taste, odor, skin, plumbing, or appliances. Many South Florida homeowners notice chlorine smell, dry skin, hard water buildup, sediment, spotting, and poor taste.
Municipal water treatment often uses carbon filtration to reduce chlorine, taste, and odor. Some areas may require catalytic carbon depending on disinfectants used. If hardness is present, a water softener may be added to protect plumbing and appliances from scale buildup.
Filtration and softening are different tools. Carbon filtration improves water quality by reducing certain chemicals and contaminants, while ion exchange softening reduces hardness minerals. Many municipal water homes benefit from both technologies working together.
Pura Vida Water Filtration tests municipal water first so we can design a clean, practical system that targets the actual problems in the home instead of overselling unnecessary equipment.
Contact us about Municipal Water Treatment →🏢Commercial Water Treatment
Scalable filtration and softening for rental developments, restaurants, and businesses.
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Commercial Water Treatment
Scalable filtration and softening for rental developments, restaurants, and businesses.
Commercial water treatment is about performance, reliability, and long-term operating cost. Restaurants, offices, rental developments, shops, and commercial facilities all depend on water that supports equipment, customers, tenants, and plumbing infrastructure.
For rental developments, proper softening and filtration can help reduce plumbing repairs, protect water heaters, reduce fixture wear, improve tenant satisfaction, and help preserve the value of the property. Hard water scale and poor water quality can create repeated maintenance calls over time.
Commercial systems may include carbon filtration, sediment filtration, water softening, reverse osmosis, UV, chemical feed, storage, repressurization, or specialty treatment depending on demand and testing. Sizing is critical because undersized equipment can cause pressure problems and poor performance.
Pura Vida Water Filtration designs commercial systems around real usage, serviceability, and long-term reliability for South Florida properties.
Contact us about Commercial Water Treatment →Our Story
A Division of Home Choice Plumbing
Pura Vida Water Filtration was created to bring advanced water science and professional plumbing expertise together under one mission: better water, custom designed, and installed the right way.
As a division of Home Choice Plumbing, we are backed by years of experience, a commitment to craftsmanship, and the values of doing things with integrity.

Ryan Guthrie
Owner | Home Choice Plumbing
Third-generation plumber, Florida native, husband, and family man focused on craftsmanship, integrity, and exceptionally high standards.

Matthew Henderson
Branch Manager | Pura Vida Water Filtration
Family man, Navy veteran, and primary plumber at Home Choice Plumbing. Most importantly, Matthew’s faith in Jesus Christ is the foundation of his life and service.
Service Areas
Proudly Serving South Florida
Contact Us
Schedule Your Free Water Testing
Honest water testing. Custom solutions. Zero guessing.
(772) 206-0820
info@puravidafiltration.com